About the project
Expert blog for an AGRO brand
For our client in agricultural production we run digital marketing, including online campaigns and social media. They wanted more online visibility for their products, more trust in them, and high search rankings.
We proposed an expert blog covering topics that matter to growers and farmers — and handled the project from A to Z.
Scope of work
- Blog setup (design and development)
- Content created with agricultural experts
- Publishing
- Website maintenance
- SEO
- Keyword monitoring
- Reporting
Goals
- More traffic to the corporate and product pages
- High rankings for key phrases
- Mutual SEO support between the corporate site, blog and landing pages
- Product promotion
- An expert brand image among the target group
Strategy
- High-quality, expert content
- SEO content optimisation and link building
- Regular publishing
- Keyword monitoring
- Constantly expanding monitored keywords
Execution
- Creating content together with agricultural experts
- Publishing content with photos, infographics and visuals
- Steadily increasing keywords in TOP3 and TOP10
Results
Expert blog for an AGRO brand
- ~5M
- blog views
- +60%
- visits to the corporate website
- 80%
- of monitored keywords in TOP10
- 600+
- articles published
