About the project
SEO for a financial services brand
One of the priorities for our financial services client was to reach high organic rankings for a range of keywords related to personal finance. An additional goal was to raise brand awareness and build trust.
We proposed a lifestyle blog covering life’s big moments that come with expenses — from holidays, weddings and buying a car to renovations and private healthcare.
Scope of work
- Blog optimisation for Google and users
- Content creation
- Publishing
- SEO
- Keyword monitoring
- Reporting
Goals
- More traffic to the landing page with a contact form
- High rankings for keywords agreed with the client
- Promotion of financial products
Challenges
- Very strong, active competition
- Ranking for popular keywords
- Relatively young domain
Strategy
- Engaging, valuable content on the blog and external portals
- Regular, intensive publishing on the blog
- Publications on external portals
- Constantly expanding the set of monitored keywords
Execution
- Publishing content with photos, infographics and other visuals
- Steadily increasing keywords in TOP3 and TOP10
Results
SEO for a financial services brand
- ~800K
- page views
- +70%
- more leads
- +40%
- monitored keywords in TOP10
- 250+
- articles published
