Social Media
Opakowanie w Sam Raz — social media for an educational campaign
- Client
- International Women's Forum
- Category
- Social media
About the project
Social media for a social campaign
The International Women's Forum — an NGO bringing together women in business and science — asked us to run and promote the social media profile of its educational campaign “Opakowanie w Sam Raz” (“Just-Right Packaging”), with a focus on Facebook.
The project aimed to learn what consumers know about cosmetics packaging and labels, and what drives their purchases. The research results became the starting point for a promotional campaign.
Scope of work
- Post creation and publishing
- Social Ads campaign
- Reporting
Goals
- Draw attention to over-packaged products, especially cosmetics
- Promote conscious consumer choices
- Show people that their choices matter and can influence manufacturers
Challenges
- An unpopular topic, even among eco enthusiasts
- A niche issue for many compared with other problems
- A very limited budget
Results
Social media for a social campaign
- ~1M
- post reach
- ~1.5M
- post impressions
- 200K+
- user engagements
Execution
Gallery
